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Ziiv
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About us

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A Heritage Since 1942

Ziiv is rooted in a legacy that began over 80 years ago with the establishment of Sri Rama Jewellery Mart in 1942 by Sri N. Ramalingam Chettiar. Built on unwavering values of trust, purity, and craftsmanship, the parent brand earned the confidence of generations in Trichy and beyond, becoming a symbol of authentic jewellery and enduring relationships.

From Legacy to Lifestyle

Svastih was founded to celebrate the timeless elegance of gold jewellery, blending traditional craftsmanship with contemporary design. Built on a legacy of trust, quality, and authenticity, Svastih creates meaningful pieces that honour life's special moments.
As customer preferences evolved, our journey expanded with the launch of Ziiv, a brand dedicated exclusively to premium 925 sterling silver jewellery for modern lifestyles. While Svastih continues to preserve the heritage of fine gold jewellery, Ziiv offers contemporary silver designs—together reflecting our commitment to craftsmanship, innovation, and enduring excellence.

Silver for Today’s World

At Ziiv, silver represents effortless elegance and personal expression. Our philosophy is centered on creating refined, versatile silver jewellery that fits seamlessly into everyday life. Blending traditional craftsmanship with contemporary design, every piece is thoughtfully made to be authentic, stylish, and enduring—designed not just to be worn, but to be lived in.

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